Sarah Mitchell
Founder & CEO
Sits in the first interviews and stays on the project through build, so the scope and the thing that ships are decided by the same person.
Not a directory. Who owns which decision, how a brief gets assigned to a pair, and how to reach one of them without going through a form.
Everyone here works on the projects. There is no account layer between you and the people doing the work.
Titles do not say much. What a title should tell you is which decision that person is allowed to make on their own, and who has to be in the room when it is made.
What the project covers and what it deliberately does not. Owned by whoever ran the assessment, because the reasoning lives in the interviews. It does not change without them in the room.
Two or three directions are explored properly and one is chosen. Owned by the creative director and decided with you present, not presented to you a week later.
Which parts are custom, which platform holds them, and what should not be built at all. Owned by the technical director, and the answer is sometimes no.
Owned by the two people doing the work rather than by the date in the plan. A phase that is not done is said to be not done in the demo it was due.
Whether a project is one we should take, and whether something asked for mid-flight is a change or a correction. Answered in the week it is asked.
Owned by the technical director and settled by your team shipping a change while we watch, not by a document being signed.
Whoever would run the assessment reads the brief. There is no triage meeting and no qualifying call between you and them.
The proposal says which two people would do the work. If they are not free until a date, the proposal says the date instead of hiding it in a start window.
Nobody is quietly moved onto another project mid-phase. If someone has to change, you are told why in the demo rather than finding a new face in the call.
Every week, from the people who made the thing. No status deck, and nobody presenting work they did not do.
You are on a live project in the first week, on a small piece of it, with the person who owns that piece sitting next to the work. Nobody spends a fortnight reading documentation before they are allowed to touch anything.
Somebody is responsible for you by name. If you are stuck for a day that is our failure to notice rather than yours to report.
You own a piece of a phase end to end: you decide how it is built, you show it in the weekly demo, and you answer the question the client asks about it. Owning a small thing completely teaches more than helping with a large one.
We review the work rather than the hours. A review is a conversation about the decisions, in writing, that you can disagree with.
By the first full project you are half of a pair, which means your name is in the proposal and you are in the room when the direction is chosen. Whoever designs a thing here builds it, so the pair is a designer and an engineer who both stay to the end.
You are not moved off a project to cover another one. If that has to happen it is said out loud to you and to the client.
The contact form is read by a person, not a routing rule. Put a name from this page in the message and the reply comes from them. Once a project starts you have the pair directly, the weekly demo is with the people building the thing, and there is nobody in between whose job is to relay it.
Yes. The proposal names them, and if they are not available until a date it says the date rather than a start window. A change of person mid-project is told to you in the demo it happens in.
No. The people on this page are the people on the projects. The weekly demo is run by the pair building the work, and the answer to a question about a decision comes from whoever made it.
Ask. If they are free and the work suits them the answer is usually yes. If they are not free you get the date rather than a substitution you were not told about.
The other half of the pair keeps the work moving and the demo still happens. A phase gate moves rather than the quality of what lands on it, and the new date is said in the demo rather than discovered later.
Sometimes, for a discipline a project needs and we do not do every week. When it happens the person is named to you the same way anyone else is, and they sit in the demos rather than behind them.
Yes. Send the work rather than the CV and say which of the decisions above you would want to own. The open roles and what each of them pays are on the careers page.
The open roles say what they pay and what the first three months are. If none of them fit, send the work anyway and tell us what you would want to own.
Every role lists what it pays before you apply
Send the work rather than the CV, and say which decision you would want to own.